{"id":5380,"date":"2026-06-01T09:00:00","date_gmt":"2026-06-01T07:00:00","guid":{"rendered":"https:\/\/confidex.de\/understanding-corporate-financing-the-investment-case-as-a-big-picture-part-2\/"},"modified":"2026-06-01T09:01:42","modified_gmt":"2026-06-01T07:01:42","slug":"understanding-corporate-financing-the-investment-case-as-a-big-picture-part-2","status":"publish","type":"post","link":"https:\/\/confidex.de\/en\/understanding-corporate-financing-the-investment-case-as-a-big-picture-part-2\/","title":{"rendered":"Understanding corporate financing: The investment case as a big picture (Part 2)"},"content":{"rendered":"\n<h4 class=\"wp-block-heading has-text-align-left has-virtue-primary-color has-text-color has-link-color wp-elements-71006ddf26cfdcefbcf064b312c80d09\" style=\"font-size:15px;text-transform:uppercase\"><strong>Series | Insights into <strong>corporate finance<\/strong><\/strong><\/h4>\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box5098_2ff49a-fe .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box5098_2ff49a-fe .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-info-box5098_2ff49a-fe .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box5098_2ff49a-fe .kt-info-svg-icon-flip, .kt-info-box5098_2ff49a-fe .kt-blocks-info-box-number{font-size:50px;}.kt-info-box5098_2ff49a-fe .kt-blocks-info-box-media{color:#fbbc1e;background:var(--global-palette7, #eeeeee);border-color:var(--global-palette7, #eeeeee);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kt-info-box5098_2ff49a-fe .kt-blocks-info-box-media-container{margin-top:0px;margin-right:0px;margin-bottom:16px;margin-left:0px;}.kt-info-box5098_2ff49a-fe .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box5098_2ff49a-fe .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box5098_2ff49a-fe .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box5098_2ff49a-fe .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box5098_2ff49a-fe\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_eye kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M1 12s4-8 11-8 11 8 11 8-4 8-11 8-11-8-11-8z\"\/><circle cx=\"12\" cy=\"12\" r=\"3\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong><strong><strong>Why investors invest in consistent and comprehensible investment cases<\/strong><\/strong><\/strong><\/h2><p class=\"kt-blocks-info-box-text\"><br\/>When companies approach investors, the focus is often on the business model.<br\/>Products, technologies and market potential are presented in detail &#8211; in the expectation that these factors will form the basis for an investment decision.<br\/><br\/>In practice, however, the decision-making principle is different.<br\/><br\/>Investors do not invest in individual aspects of a company.<br\/>They invest in a consistent overall picture.<br\/>This overall picture arises from the interplay of strategy, market position and financial development &#8211; brought together in a comprehensible investment case.<br\/><br\/>This is precisely one of the key challenges facing many companies.<br\/><br\/>The individual elements are in place:<br\/>a functioning business model, growth prospects, initial market successes.<br\/><br\/>What is often missing is the consistent linking of these elements with reliable financial assumptions.<br\/><br\/>How exactly does the business model lead to sales growth?<br\/>What cost structures result from this?<br\/>How is profitability developing?<br\/>And how is the capital requirement derived from this?<br\/><br\/>If these correlations are not clearly derived, a coherent overall picture does not emerge.<br\/>For investors, this means: open questions.<br\/>And open questions rarely lead to investment decisions.<br\/><br\/>A convincing investment case is therefore not created by individual strong arguments, but by consistency.<br\/><br\/>All key aspects of a company must be logically linked &#8211; strategically and financially.<br\/><br\/>This includes in particular:<br\/>&#8211; the link between the business model and financial planning<br\/>&#8211; the comprehensible derivation of growth and margins<br\/>&#8211; a clear presentation of capital requirements and the use of funds<br\/>&#8211; as well as consistent assumptions about future development<br\/><br\/>In practice:<br\/>The more consistent this overall picture is, the faster investors can classify and evaluate a company.<br\/><br\/>The investment case thus becomes the interface between entrepreneurial reality and external valuation.<br\/>It makes the economic substance of a company visible.<\/p><\/div><\/div><\/div>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">The next article deals with a practical question:<\/p>\n\n<p class=\"wp-block-paragraph\">When is the right time to actively establish this financial structure and consistency in the company &#8211; and what role can a temporary CFO play in this?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Investor processes are rarely a question of contacts. The decisive factors are structure, preparation and a convincing investment case. <\/p>\n","protected":false},"author":3,"featured_media":5086,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"kt_blocks_editor_width":"","footnotes":""},"categories":[37],"tags":[29,25,28,19,26,24,21,20],"class_list":["post-5380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-einblicke","tag-factoring","tag-factoring-fuer-kmu","tag-finanzierungsinstrumente","tag-investoren-finden","tag-investoren-fuer-unternehmen","tag-kmu-finanzierung","tag-unternehmensfinanzierung","tag-wachstumsfinanzierung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Understanding corporate financing: The investment case as a big picture (Part 2) | CONFIDEX GmbH<\/title>\n<meta name=\"description\" content=\"Insights into corporate 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