Series | Insights into investor processes
Why successful investor processes today need a professional infrastructure
For a long time, the search for investors was primarily based on personal networks.
Recommendations, existing contacts or individual investor relationships played a key role. Those who had the right contacts were able to reach investors comparatively quickly.
Today, the investor market has changed significantly.
It is
– larger
– more international
– more specialized
– and increasingly data-driven.
At the same time, investors are pursuing increasingly clear strategies. Many only invest in certain sectors, company phases or regions. Others concentrate on defined ticket sizes or investment models.
For companies, this means that while the number of potential investors has increased, it has also become much more complex to identify the right investors.
This is where a professional infrastructure becomes crucial.
A structured investor process today requires several elements:
– Databases with investor profiles
– Analysis of different investor strategies
– Structured approach processes
– Continuous documentation and management of the process.
Only this infrastructure makes it possible to systematically identify and target investors.
In our practice, we have seen time and again that the more clearly an investor process is structured, the more efficient discussions and decision-making processes are.
The search for investors has thus developed from a predominantly network-based activity into a structured process.
And it is precisely this structure that often determines whether an investor process is successful.
But even if the analysis, investor approach and infrastructure are right, this does not automatically mean that an investor process will be concluded.